BA (Hons) Business Management (Marketing)

Studying marketing with us will equip you with the essential skills and knowledge needed to succeed in today’s fast-paced marketing industry. On our Business Management (Marketing) course, you’ll develop your expertise step-by-step, combining both traditional and digital marketing strategies with real-world experience.

Throughout the course, you’ll gain the practical skills employers are looking for, unlocking your full professional potential. In your first year, you’ll learn the fundamentals of business management, including team management and how modern organisations function. As you progress, you’ll dive deeper into marketing strategies, digital tools, communication, innovation, and business transformation. You’ll also gain an understanding of the ethical environment that marketers must navigate today, providing you with the theoretical and practical insights needed to succeed in the marketing field.